About Us

Created by one of China’s leading  designers and manufacturers of consumer electronics and home appliances, the new generation of CHiQ1 consumer electronics and electrical home appliances are founded upon ‘human-centred design’.

Blending contemporary design and technological innovation, CHiQ televisions, fridges and freezers are ideally placed to meet the lifestyle needs of everyday Australians.

CHiQ is also the exclusive Television Supplier of the Formula 1® Rolex Australian Grand Prix.

We are proud of our history and achievements in technology and our millions of satisfied customers around the world.

1 CHiQ shares its pronunciation with the French word ‘chic’.

In Australia

Our Australian operations are headquartered in Melbourne. From this hub we carefully select, import, market and sell products suited to Australian conditions.

We work closely with respected retailers country-wide – from Armadale to Albany and as far afield as Alice Springs – to help match you with the CHiQ intelligent high quality television, fridge or freezer that suits your needs.

While our products have a strong reputation for reliability, customers may need to contact a service centre on a very rare occasion. With that in mind we have handpicked trusted service centres and representatives around the country to fulfil warranty obligations and support you, should you need a helping hand.

Around the world

Our vision is to promote a culture that helps us to become one of the most respected enterprises globally. To achieve this we focus on our ‘3S’ concept:

The key pillars within our 3S concept are:
1. satisfying employees
2. satisfaction of customers
3. satisfying shareholders.

Of these pillars, employee satisfaction is the cornerstone and customer satisfaction is at the core. By achieving these we will reach our goal of shareholder satisfaction.

We embrace innovation, a strength of spirit and responsible expansion. We seek to maintain our reputation as a technology pioneer. In the pursuit of value, we do our best to transcend our previous best efforts through innovation. We are committed to operating with honesty and integrity.

A proud history

CHiQ is the brainchild of the globally successful organisation, Sichuan Changhong Electric Co Ltd which formed in 1958.

2017
2016
2015
2012
2011
2005
2004
2003
1994
1978
1972
1958

2017

Launches televisions, fridges and freezers into the Australian market.

Network extends to 3 R&D centres, 9 representative offices and 14 subsidiaries internationally.

Employs approximately 90,000 worldwide across branches and joint ventures.

Becomes a top selling TV in China for the previous 18 consecutive years.

2016

Brand value reaches AUD 26 billion.

2015

Annual turnover reaches AUD 20.5 billion.

2012

Achieves the number 1 position for Chinese energy-saving products, in the flat-panel TV and household refrigerator categories.

2011

Achieves first prize as the leading Chinese brand in China’s honorary TV industry awards. Is awarded the annual technology innovation award.

2005

Successfully enters the refrigerator market.

2004

Establishes international representative offices across 10 locations worldwide.

2003

Establishes Guangdong Changhong R&D centre for global research. Engineers focus on new flat panel display products, digital chipsets and other key technologies.

1994

Shares are publicly listed on the Shanghai Stock Exchange.

1978

Releases first colour television (at a time when 64% of Melbourne homes and 70% of Sydney households owned a colour TV).

1972

Manufactures its first black and white television (the same year that Australia’s iconic Number 96 TV show first aired and Bandstand’s final year on air).

1958

Company is founded in Mianyang, Sichuan.